How big is Enterprise 2.0? Unfortunately you can’t measure what you can’t define and we don’t have a set of agreed definitions yet. Perhaps this lack of definition is best illustrated in a finding from a recent survey:
This study of 441 end users (performed in January 2008) found that a majority of organizations recognize Enterprise 2.0 as critical to the success of their business goals and objectives, but that most do not have a clear understanding of what Enterprise 2.0 is.
In our post of Definitions we noted a number of ways to define EW2 and one way was by the technology that is used. Technorati is currently tracking 112.8 million blogs. The vast majority of those are personal. (You can get the tools to create your own and operate it free at, among other places, Google. Great place to learn but not corporate strength.) Many of your employees are already familiar with the technology.
The CEOBlogsList counted 277 senior executive public blogs as of February. Fifty nine (11.8%) of the Fortune 500 corporations are blogging as of as of this April. (All 500 have Web sites. List)
As an example of the extent of use by leading companies, Motorola is one of the biggest adopters of Web collaboration tools, with 4,400 blogs, 4,200 wiki pages, and 2,600 people actively doing content tagging and social bookmarking.
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