A great deal of what we are calling Web 1.0 will probably be around for a long time. But the current presidential primary campaign is beginning to show us how 1.0 will be impacted by 2.0 in some areas.
Senator Obama is running a 2.0 campaign whereas Senator Clinton is closer to 1.0. For the first quarter of 2008, Obama, “brought in nearly as much as the $26 million raised by Democratic front-runner Sen. Hillary Rodham Clinton of New York. But his base of 100,000 supporters was double that of Clinton, with a reported 50,000." People who are giving money are part of committed community which means his efforts got as much money and more commitment.
“Leading Silicon Valley insiders noted that Obama raised nearly $7 million on the Internet thanks to an aggressive effort involving bloggers, social networking and other activities that far outpaced the endeavors of other leading Democratic candidates. It includes 4,000 My.BarackObama.com groups, 9,000 Obama bloggers and 50,000 online donors.” SFGate
His Web site is a great example of EW2 with ways to engage the by-standers and the active participants. Lots of news. Want to show your support? You can click and have your own fundraising page on his site:
Your own personal fundraising page will put the financial future of this campaign in your hands. You set your own goal, you do the outreach, and you get the credit for the results. Your personal fundraising page can include your own photo and testimonial, and a thermometer that will show your progress toward your goal in real time.
The site also includes links to 16 Web 2.0 social networking sites including Facebook, Linkedin, Twitter, Digg and YouTube.
BackgroundFor those of you who are interested in diving deeper into the changes that are occurring, we recommend an article that was written in 2005 – in our real lives that not very long ago but in this one it was just after the dawning: What Is Web 2.0. It was written by Tim O’Reilly who is credited with creating the term “Web 2.0.” A couple of quotes:
If an essential part of Web 2.0 is harnessing collective intelligence, turning the web into a kind of global brain, the blogosphere is the equivalent of constant mental chatter in the forebrain, the voice we hear in all of our heads. It may not reflect the deep structure of the brain, which is often unconscious, but is instead the equivalent of conscious thought. And as a reflection of conscious thought and attention, the blogosphere has begun to have a powerful effect.
The world of Web 2.0 is also the world of what Dan Gillmor calls "we, the media," a world in which "the former audience", not a few people in a back room, decides what's important.Security
In a February 2007 article, titled Most Business Tech Pros Wary About Web 2.0 Tools In Business, Information Week addressed a number of concerns. The concerns security were summed up in one paragraph:
Wells Fargo employees are embracing hundreds of blogs to brainstorm with one another and interact with customers. Yet on another Enterprise 2.0 front, integrated search, the company has limited employees' ability to search across data repositories because of the complex authorization schemes needed to keep people from accessing information they shouldn't. About 80% of development and deployment time for customer-facing and internal tools is spent on security measures such as authentication and authorization, says Steve Ellis, executive VP of Wells Fargo's wholesale solutions group.
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